Testimonial

I got my underwear and I LOVE it! I’m a trans girl who’s got kind of a lot going on up front, so it’s so hard for me to find underwear that’s comfortable and makes me feel cute. My Onishi undies do both SO well. Instant new favorites for casual days. I’ll definitely be buying more! — Miles R. 

It's so hard to find stylish understated underwear that also feels and fits good. Search no more and get your hands on some Onishi I honestly don't think I can go back to anything else. — JP R.

I love, love, love these classic briefs in mustard. I’m so happy with them. A perfect fit in the front and back. The most comfortable and sexy briefs I own. These undies make me feel extraordinary. — Erin B.

The right underwear

Onishi is a high-end, LA-based underwear line created by Takayuki Onishi who set out to create underwear that would make him both look and feel sexy. When he became dissatisfied with the heavily branded, dull, uncomfortable underwear out in the market today, an idea sparked. 

After three years of researching, visualizing, and making, He has created the perfect underwear that fuses design, sustainability, and comfort. And what was once just an idea, has quickly evolved into a very personal project about identity, creativity, and confidence. 

Onishi provides products that make you feel empowered. Our mission is to elevate the lifestyle of the seeker who craves for a better way and better life. 

With community as the brand’s connection pillar, Onishi has become a space for collaboration. Working with photographers and artists around the world, it seeks to spark conversations about identity, culture, confidence, and joy. 

We believe in the power of self-awareness and long-term emotional relationships.