Onishi is a high-end, LA-based underwear line created by Takayuki Onishi who set out to create underwear that would make him both look and feel sexy. When he became dissatisfied with the heavily branded, dull, uncomfortable underwear out in the market today, an idea sparked. 

After three years of researching, visualizing, and making, He has created the perfect underwear that fuses design, sustainability, and comfort. And what was once just an idea, has quickly evolved into a very personal project about identity, creativity, and confidence. 

Onishi provides products that make you feel empowered. Our mission is to elevate the lifestyle of the seeker who craves for a better way and better life. 

With community as the brand’s connection pillar, Onishi has become a space for collaboration. Working with photographers and artists around the world, it seeks to spark conversations about identity, culture, confidence, and joy. 

We believe in the power of self-awareness and long-term emotional relationships.